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The New Website and Ads

Feb 2, 2017, 15:36 PM by User Not Found

Why Advertising?

We always appreciate your feedback and will continue to make strides to have the website be as functional and comfortable as the old one was for our users.

The old NCHA website was built in 1999 when most everyone’s web experience was new. Think about what your cell looked like in 1999.

One of the important new features our organization now has available on the new platform is the ability to deliver targeted advertising for our sponsors and partners.

As done for listeners and viewers on television and radio paid advertising allows them to deliver free programming. This works because it helps pay for the very existence of the outlet. Otherwise, in order to simply exist, these outlets would need to charge their audience. This is why other media outlets such as SiriusXM or HBO don’t need advertising; because they charge their audience to have the privilege of receiving them.

In the case of NCHA, the ads on the new website will help to pay for over 120 days of annual free live event web-broadcasts, such as the Triple Crown, the National Championships, and the Mercuria World Finals and World Series of Cutting events. The new NCHAcutting.com website advertising also contributes to the overall NCHA financials. The moneys accumulated from selling advertising also aids in the continuation of the highest percentages of entry fees going to purses, along with awards and recognition, in the equine industry.

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